LAUNCH Step 1: Announce Your Business!
Instead of putting on blast all over social media that you joined Pure Romance & spamming your link, we're going to pique curiosity and teach you one of the MOST valuable marketing sequences you can use for ALL THE THINGS: TEASER / PREVIEW / LAUNCH!
Teaser (day 1)
Share a selfie
"You will not believe what I just did!! Can't wait to share and promise I will soon. In the meantime, if you MUST know, hit me up in my DMs."
Preview (day 2 or 3)
More 'foreplay' before the BIG reveal!
Share a photo of you with your (unopened kit), a Product with your hand strategically covering the name, OR pointing at a screen with a PR product on it.
"It's about to get REAL! Big announcement tomorrow"
Launch (a few hours to 1 day after preview)
This is your BIG reveal!!
- Recommend: GO LIVE!! Do this on your profile OR in a private group!
What you did.
Why did you do it?
- What are you excited about?
Share few favorite (mild) products.
- If you have your kit, OPEN it up (show mild only if it's public).
Not ready to go live? REALLY recommend you do this...growth happens outside your comfort zone. BUT if you absolutely refuse, do a post with a reveal instead
BE SURE TO FOLLOW UP!!
Send a thank you DM to each person who interacts or takes action to continue the conversation.
Comments or reacts to your teaser/preview or launch posts
“Hey [Name]! Thank you so much for [commenting on/reacting to] my post/video. If you’d like to learn more, I’d be so honored if you’d join my exclusive Facebook community where you’ll have fun and get great information. Would you like me to add you to my VIP group?”
Joins your VIP Group (or our 'EEE' group)
“Hey [Name]! Thank you so much for joining our VIP community. Stay tuned for opportunities for members to earn gifts and prizes. In the meantime, I’d be happy to send you a link to our digital catalog. Would you like to take a peek?”
Expresses interest in attending a party
“Hey [Name]! Parties are a ton of fun and a great way to learn about our products. Would you like to attend my party or prefer to get free products and discounts by getting friends together for a party of your own?”
Asks to see a catalog
“Hey [Name]! Here’s the link to our digital catalog: flipbook.pureromance.com. If you see something you like, you can order it here: [insert personal website link]. I’ve created an exclusive Facebook group to share specials, showcase products, and feature sexual health articles. Would you like me to add you to my VIP group?”